System Developed Through Scaling An Ecom Brand From $0 to $70M
INCREASE AOV. STRENGTHEN LTV.
SCALE FURTHER.
We build an accelerator for e-commerce brands to unlock scalability. Our solution is designed to act as a growth engine for your brand, reducing CPA and maximizing AOV.
More Than An Agency...
We're Your Scaling Partner!
Scaling Partner
A scaling partner (X Scale) is a strategic collaborator with expertise and resources dedicated to assisting you achieve sustainable growth and scalability.
- Primary Focus: Strategic Growth and Scalability
- Relationship: Long-term Strategic Partnership
- Involvement: Deep involvement in business operations
- Scope Of Service: Holistic Strategic Planning and Execution
- Responsibility: Shared Responsibility for Success
- Expertise: Comprehensive Expertise across Growth Domains
Agency
An agency specializes in singular activities, such as paid media buying or social media. Conversely, other agencies serve as just supporters to your marketing department.
- Primary Focus: Service Provision and Execution
- Relationship: Project-based Engagement
- Involvement: Limited involvement beyond project scope
- Scope Of Service: Specialized Services within defined scope
- Responsibility: Execution Responsibility within scope
- Expertise: Specialized Expertise in Specific Areas
Our Services
XFA
X Scale Funnel Accelerator
We plan, build, and manage the necessary sales funnels and systems in order to profitably scale your brand.
This is proven system corresponding offers, landing pages, and sales funnels designed to keep your CPA's low and maximize your AOV to bake more profitability into your brand allowing you to scale.
- Offer Creation & Optimization: We construct new & optimize existing offers based on our archive of proven offers as it relates to the entire accelerator system.
- Funnel/Landing Page Development: We copy-write, design, and develop a system of landing pages and sales funnels that are designed for scale.
- CRO (Conversion Rate Optimization): We continuously test the funnels and pages to ensure they are hyper-optimized and can withstand high volume.
XFA Pro
X Scale Funnel Accelerator + Strategy
With XFA Pro we plan, build, and manage our proven system inside of your brand with the addition of looking at your entire marketing/advertising department and using our knowledge & experience to help you scale your entire business.
With knowledge in building and scaling multiple ecom brands from 0 to 6, 7, and 8 figures, we act as your growth and scaling partner.
- X Scale Funnel Accelerator: We plan, build, and manage our entire proven accelerator system in your brand as listed above.
- Marketing Strategy: We holistically look at your marketing efforts throughout a calendar year and help you plan and strategize events, sales, promotions, and releases throughout the year.
- Advertising Strategy: With having managed well over 8 figures in ad spend we will come along side your team and help strategize your ad spend to yield lower CPA's and an overall better ROAS.
- Communications Strategy: We work closely with your team to maximize profitably and retention from your communications including, email, sms, and push.
About x scale
Devyn Merklin
Founder & President at X Scale
Hey, I'm Devyn! I'm the Founder and President of X Scale.
The first part of my career in the e-commerce space was spent growing an ecom brand from $0 to over $70M/yr. This brand was boot-strapped without any outside funding. With a rough and rowdy team we went from just a vision to $50M in less than 4 years and beyond with the years to come.
The first 2 years was spent trying to crack that 7 figure ceiling. At about 2.5 years we cracked the code and developed a system that would allow us to essentially attach an accelerator to the business allowing us to scale extremely fast. Within 60 days we went from a $50K month to a $1M month and the rest was history.
We scaled that brand as fast as possible only having to pause due to manufacturing delays and operational growing pains.
It was fast and loud!
After going through this once in a lifetime journey, for the next chapter of my life, I decided I wanted to bring this system to meaningful brands that have the ability to change lives and help them scale.
At X Scale, our mission is to help the brands that actually make a difference in this world, grow and expand their reach.
And with the X Scale Funnel Accelerator, the same exact system that helped us scale to over $70M, we work with you as your scaling partner to reach your next level of scale.
Plan. Build. Manage.
X Scale plans the route of least resistance where you will get the highest return. We then build the necessary system of funnels to hit our scaling targets. X Scale continuously manages the system as it scales ensuring that performance is maintained.
Plan (XFG)
X Scale Funnel Accelerator Gameplan
Our team begins a strategy engagement to identify the strategy, objectives, and growth opportunities towards scaling your business.
Build (XFA)
X Scale Funnel
Accelerator
X Scale begins designing and implementing the XFA Gameplan using our optimized MATPro toolset that is customized for your business.
Manage (XMS)
X Scale MATPro Managed Services
The X Scale team dives into continuous, real-time evaluation, optimization and performance management to ensure scalability of your brand.
X Scale MATPro Services
Strategy
GroundControl™
GroundControl is designed specifically around data and strategic planning. We analyze the partner’s data and review their current marketing & advertising efforts to strategize and plan out their events, marketing calendar, advertising strategy, brand messaging, etc.
Communications
LaunchPad™
LaunchPad is designed to put boots on the ground and start working in the activities that support sustainable scale over extended periods of time. We jump into the communications that are required to fuel sales, events, and evergreen activities.
Media
Gimbal™
Gimbal is designed to focus on social media performance and acceleration through video. We become your full video marketing suite and direct our efforts towards expanding your reach and growing your audience through video so that you can increase your sales.
Sales
RocketFuel™
RocketFuel is designed to put heavy focus on direct response. Here we are taking all of our marketing efforts and adding rocket fuel by developing & optimizing offers within targeted sales funnels then meticulously testing them to increase their performance.
Let’s drive impactful change together.
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